Will Americans consider this famous European star to be 'Latin' or 'Hispanic' I am curious how USA judge race?

It is curious to me how Americans say things like this guy is LATINO or he is Hispanic, and how we in Europe basically have two races white and black. Yet americans consider Spanish and Portugeze to be 'Latin' why? like this guy C RONaldo we don't ever paly the race card because to us he's just from Portugal but if he were an star in America wont Americans defintely say his race? http://www.cristian-ronaldo.com/images/wallpapers/cristiano_ronaldo_wallpaper_8.jpg